Way different.

Santa Fe's weight wellness system.

Mission Statement

The ultimate goal of Santa Fe Way is to optimize the health and growth of the greatest number of people by helping them achieve their fitness goals within the broader contexts of holistic health and personal growth, the ‘horizontal’ and ‘vertical’ dimensions of a greater integral wellness. The aim of an integral wellness is to embrace and promote all aspects of human health and development.

This broad and worthy end is achieved through the comprehensive integration of all relevant sciences, technologies, and methodologies* into a customized total solution according to each person’s unique combination of types, preferences, needs, and goals. The most urgent application of an integral wellness is to address the obesity/diabetes epidemic affecting about one billion people worldwide. Santa Fe Way is pioneering Weight Loss Santa Fe Style™, an integral approach to smart sustainable weight wellness.

*Several sciences are integrated in the service of weight wellness: systems biology, environmental health, toxicology, nutritional anthropology, sports nutrition, exercise physiology, evolutionary medicine, integrative medicine, epidemiology (re: degenerative diseases), immunology, psychoneuroimmunology, neuroendocrinology, life-extension sciences, cognitive enhancement, existential & humanistic psychology, health psychology, exercise/sports psychology, positive psychology, and integral psychology.

These sciences currently find their application in several technologies dedicated to the actualization of various dimensions of human potential. Santa Fe Way integrates the principles of these apparently disparate fields of knowledge, each corresponding to a single dimension of wellness, into a cohesive, comprehensive whole. It then applies these universal principles to individual clients according to customization variables ascertained through advanced customization techniques.

Santa Fe Way is affiliated with and/or utilizes the resources of a diverse body of leading fitness and wellness organizations ranging from the conservative to the alternative:

University of California/Berkeley School of Public Health

Center for Science in the Public Interest

American Dietetic Association (ADA)

Cooper Institute for Aerobics Research (CIAR)

American College of Sports Medicine (ACSM)

American Council on Exercise (ACE)

National Strength and Conditioning Association (NSCA)

Aerobics and Fitness Association of America (AFAA)

American Association of Lifestyle Counselors (AALC)

IDEA Health & Fitness Association

USDA Human Nutrition Research Center on Aging

ConsumerLab.com (independent supplement testing lab)

Life Extension Foundation (LEF)

American Academy of Anti-Aging Medicine (A4M)

American College of Advancement in Medicine (ACAM)

Cognitive Enhancement Research Institute (CERI)

The Institute of Noetic Sciences (IONS)

Global Association for Systems Thinking

Integrative Healthcare Policy Consortium

Intuitive Eating Online Community

The Center for Mindful Eating

Esalen Institute

Integral Institute

Integral Life

Founder of Santa Fe Integral Satsang, Co-Founder of Angel Wings Santa Fe

About Santa Fe Way – Think different in The City Different.

Steve Jobs liberal arts important photo
It’s in Apple’s DNA that technology alone is not enough.

It’s technology married with liberal arts, married with the humanities,

that yields us a result that makes our hearts sing. Steve Jobs

Most Rigorous Colleges*

1. St. John's College (NM)

2. Furman University

3. Middlebury College

4. Franklin and Marshall College

5. Columbia University

6. Dartmouth College

7. University of Chicago

8. St. John's College (MD)

9. Harvey Mudd College

10. Grinnell College

11. Wellesley College

12. Mount Holyoke College

13. Wake Forest University

14. Oberlin College

15. Swarthmore College

16. Bard College

17. Harvard University

18. Lawrence University

19. Bowdoin College

20. Princeton University

21. Reed College

22. College of the Holy Cross

23. Yale University

24. Bryn Mawr College

25. Stanford University

*Most academically challenging colleges.

Newsweek 2011 College Rankings.

Known for attracting intellectual nonconformists, alternative St. John’s College, whose unique liberal arts Great Books Program in the humanities was founded by integral pioneer Robert Maynard Hutchins and philosopher Mortimer Adler, Santa Fe Campus was voted The Most Rigorous College in America in Newsweek’s College Rankings.

Santa Fe is home to the world-renowned Santa Fe Institute, the global center of systems thinking, complex adaptive systems, and the new systems sciences. Systems thinking powers the Information Age just as the scientific revolution four centuries ago paved the way for the Industrial Age. Weight Loss Santa Fe Style™ is based on systems thinking and agile action.

Problems cannot be solved at the same level of awareness

that created them.

Albert Einstein

Santa Fe is one of the world’s largest art markets and the largest art market in the country on a per capita basis. The Atlantic magazine ranked Santa Fe as having more than seven times the national average of artists per capita. Hotwire.com voted Santa Fe the top city for art and architecture: "The community of Santa Fe has long been considered both a haven for creativity and an important gathering place for the American art community."

The world-renowned Santa Fe Opera, the first outdoor theatre in America exclusively designed for opera, was founded to give young singers an opportunity to learn and perform new roles. Santa Fe Opera is internationally known for introducing new operas, including 11 world premieres and over 40 American premiers, and has commissioned nine new operas.

Likewise, Aspen Santa Fe Ballet’s mission places highest priority on developing new choreography and nurturing relationships with emerging choreographers, including 14 commissioned works by key global dance makers. Moving People Dance Theatre was also created to nurture a progressive dance arts community and to encourage discipline, a healthy lifestyle, and personal growth.

Santa Fe was chosen Healthiest City in America by Organic Style Magazine in its ranking of the 125 healthiest cities based on environmental toxins, car exhaust, industrial plants, pesticides, and healthy mind and spirit options. AARP Magazine ranked Santa Fe's rates of diabetes, hypertension, and high cholesterol among the lowest in the country.

Santa Fe consistently ranks 1st in the country for air quality and 2nd in the world according to WHO. According to the American Lung Association's State of the Air 2012 report Santa Fe is the only city in America ranked cleanest in all three categories of pollution: short term particle pollution, long-term particle pollution, and ozone pollution.

The City Different is home to Southwest Acupuncture College, one of the best graduate schools in the world for Traditional Chinese Medicine. Homegrown Santa Fe Soul features the largest community of complementary, alternative, holistic, and integrative practitioners in New Mexico.

Santa Fe is home to well-known integral pioneers and best-selling authors Doctors Barbara and Larry Dossey. Their awards in the fields of holistic and integrative medicine and nursing are quite impressive. Dr. Larry Dossey is a founding member of the Integral Medicine branch of Integral Institute.

The New Age Almanac in the early 1990‘s located Santa Fe as, “The Capital of the New Age Movement.” Santa Fe, the city of faith, is home to many who have faith in religion, science, philosophy, psychology, spirituality, or epistemology.

Travel + Leisure magazine's "America's Favorite Cities" survey ranked Santa Fe as the #1 place for Peace & Quiet. Santa Fe was also named the #1 Cultural Getaway by Travel + Leisure in 2012.

For SantaFeans local is global, global is local ... here that dualism dissolves.

This clean, pristine, peaceful nexus of new ways of thinking, creating, healing, and being is what attracted me and many of us to Santa Fe. As one of the few homegrown locally-owned weight loss services in The City Different, this is home to a new approach to weight wellness that is original, unique, and way different  from mainstream weight control chains.

Think Local Santa Fe Locally Owned Weight Loss

About Jeff – Founder, Santa Fe Way

My interest in health, fitness, and wellness evolved from my background in classical ballet, modern dance, soccer, and swimming. Dance inspired a deep appreciation for the capacities of the human body and the closely related beauty of the human form. It greatly influenced my regard for physical fitness, aesthetic value, and the importance of the mind-body relationship in the neural pathways developed for the motor control and total awareness of the body.

Dance requires all the components of fitness: strength, speed, power, endurance, flexibility, balance, coordination, agility, and body composition. According to a study by Dr. James Nicholas, among sixty-one sports and activities evaluated on criteria including strength, speed, and agility, ballet was judged the second most demanding activity, scoring just one point below professional football.

personal training client at ideal body weight
I continued my interest in fitness while in college where I trained a girlfriend for the Miss Alabama fitness contest where she won third place in her first contest after nine months of intensive training. I also choreographed her stage performance for the competition.

However, my interests extended beyond physical culture. In pursuing a liberal education I was concerned with developing my fullest potential. I was, and am still, fascinated by the relationship between physical and mental fitness, the foundation of a broad full life.

There can be no fairer spectacle than that of a person who combines

the possession of moral goodness in his soul with the outward beauty of his body.


I’ve always been captivated by the apparently unlimited possibilities of human potential, expressed on an individual level in a passionate pursuit of personal growth, and on a social level in my work on behalf of social progress through education and progressive public policy. Personal growth and social progress are parallel developmental processes, the ontogenetic and phylogenetic dimensions of development, that have as their ultimate ends the full realization of human potential in the individual and social dimensions of life.

I’m especially interested in the connection between these two – the close relationship between self-actualization and the resulting enhanced ability to effect social progress made possible by actualized potential. Personal growth and social progress are inextricably bound: while personal growth is the pursuit of excellence and fulfillment individually, it also benefits one in advancing social progress, which develops human potential socially.

  1. The empirical fact is that self-actualizing people, our best experiencers, are also our most compassionate, our great improvers and reformers of society, our most effective fighters against injustice, inequality, slavery, cruelty, exploitation (and also our best fighters for excellence, effectiveness, competence). And it also becomes clearer and clearer that the best "helpers" are the most fully human persons. What I may call the bodhisattvic path is an integration of self-improvement and social zeal, i.e., the best way to become a better "helper" is to become a better person. But one necessary aspect of becoming a better person is via helping other people. So one must and can do both simultaneously.

  2. Abraham Maslow, Founder of Humanistic & Transpersonal Schools of Psychology

The importance of this relationship was highlighted by a notable study on leadership in which historians and political scientists were surveyed regarding the most important factors for success in public life. Interestingly, the single most important factor was the energy and stamina of the leader, confirming the observation of the philosopher Locke:

How necessary health is to our business and happiness, and how requisite a strong constitution,

able to endure hardships and fatigue, is to one that will make any figure in the world.


Jeff Nailen with Sen. and Mrs. Heflin
I served in the 3rd US Infantry, the Army’s most elite unit (and where I started meditating), to put myself through college where I was elected Vice President of the student body and graduated with honors with a broad liberal arts education. I then served as an Economic Policy Advisor to the Chairman of the Senate Ethics Committee, U.S. Senator Howell Heflin (D-AL), for 8 years. Among the thousands of interesting people I worked with and met in Washington, the three that stand out are Senator Heflin, President Clinton, and the Dalai Lama, the spiritual and temporal leader of the Tibetan people.

Jeff Nailen with Sen. Lieberman
On Capitol Hill I experienced this relationship between fitness and the ability to serve social progress in the careers of the senators with whom I worked. It’s no coincidence that the President pro Tempore of the Senate, the most senior senator, exercised and swam laps every day while senators who retired prematurely most often did so for health reasons. I saw the vital importance of fitness and longevity in the ability of leaders to shape the course of events and advance human progress.

Santa Fe fitness trainer performing at Wolf Trap Farm Park
I saw this connection in my work too: while working on the Hill I was also a semiprofessional dancer for Virginia Ballet and Ravel Dance Company, culminating in the lead role of Phantom in a dance production of The Phantom of the Opera performed at Wolf Trap.

Although my years in DC were great, when I reached the limits of working for someone else I decided it was time to live my dreams so I moved to sunny Santa Fe for grad school at St. John’s College, the ‘Great Books’ school, recently voted The Most Rigorous College in America in Newsweek’s College Rankings.

While in grad school I began the post-professional 'free agent' stage of my career by starting the holistic practice I’ve been building since 1996 to bring the weight loss industry into the 21st century by honoring the larger contexts of holistic health and personal growth in which underlying lifestyle and corresponding body weight imbalances are embedded. I have trained and learned from many amazing clients including a Vice President of Intel, successful entrepreneurs, famous artists, professors, psychiatrists, physicians, the highest ranked pro boxer in New Mexico – Joaquin Zamora, and people from 12 to 91 from all walks of life.

Weight Loss Trainer Santa Fe NM Jeff Nailen on Atalaya Trail
Becoming a holistic trainer was a paradigm shift from changing the world by changing others through education, persuasion, and legislation, to a postliberal postideological emphasis on improving the world by improving myself while helping others do the same by witnessing metaphysical belief systems as objects of awareness rather than attachment. It’s a shift from fighting the culture wars to witnessing them while realizing that everyone is doing the best that they can given their current level of awareness.

Therefore, growing is more effective than fighting, and the best way to grow while helping others grow is to lead by example: “Be the change you seek in the world” as Gandhi said. The integral movement, led by philosopher Ken Wilber, seeks to replace the tendency to fight one another with passionate growth and compassionate service.

Choose a job you love, and you will never have to work a day in your life.


Let the beauty of what you love be what you do.


Holistic Fitness Trainer Santa Fe NM
The freedom and responsibility to create my own destiny as a self-employed free agent is awesome. Free agency allows me to pursue authentic meaningful work and practice right livelihood as an important part of a balanced lifestyle of creative contribution and voluntary simplicity. I absolutely believe in the power to actualize dreams to create a preferred future because I’ve done it and I help others do it. Pioneering Weight Wellness and Positive Personal Training is an exciting and rewarding way to serve others as a change agent: I enjoy inspiring people to help them reach their goals, fulfill their potential, and improve their lives. My core competence is helping people change and grow.

Please contact me if you are interested in improving the world by improving yourself while inspiring others to do the same, or if you have questions or would like to meet for a free initial consultation.


Jeff Nailen

Personal Trainer Santa Fe Style

Co-Founder Angel Wings Santa Fe

605 Baca St, Santa Fe, NM 87505

(505) 216-9829

Email me: Jeff@SantaFeWay.com





City of Santa Fe Business License: 2014-00041748

Better Business Bureau of the Southwest Accredited Business ID: 99131596. Rating: A+

Member, New Mexico Green Chamber of Commerce

Member, Integrative Healthcare Policy Consortium

PayPal Verified Business Owner since Nov 20, 2001

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Google+ Verified Local Business

Yahoo! Local Verified Merchant

Member, Chamber of Commerce

Best of the Web Approved

health from Middle English helthe, from Old English haelth, haelþ "wholeness, a being whole, sound or well," from Old English hāl  "hale, whole"

holistic from the Greek holos "whole." Concerned with wholes or complete systems in contrast to analysis of, treatment of, reduction of, or dissection of living wholes into parts. Relating to holism, or 'systems holism,' the idea that the universe and especially living nature is a complex system of interdependent wholes (as of living organisms) that are more than the mere sum of elementary particles due to novel properties not found in constituent parts that emerge at each level of complexity in an evolving system.

integral from Middle French intégral "of or pertaining to a whole," from Middle Latin integralis "forming a whole," from Latin integer "whole"

The whole is more than the sum of its parts.

Aristotle, Metaphysics

The desire and pursuit of the whole is called love.  

Plato, Symposium

A human being is part of the whole, called by us universe, a part limited in time and space.

He experiences himself, his thoughts and feelings, as something separate from the rest, a kind of optical delusion of consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty.

Albert Einstein

On following your heart.

“To believe your own thought, to believe that what is true for you in your private heart is true for all people, – that is genius. Speak your latent conviction, and it shall be the universal sense; for the inmost in due time becomes the outmost, –  and our first thought is rendered back to us...

“Familiar as the voice of the mind is to each, the highest merit we ascribe to Moses, Plato, and Milton is, that they set at naught books and traditions, and spoke not what other people but what they thought. A person should learn to detect and watch that gleam of light which flashes across his mind from within, more than the lustre of the firmament of bards and sages. Yet he dismisses without notice his thought, because it is his. In every work of genius we recognize our own rejected thoughts: they come back to us with a certain alienated majesty. Great works of art have no more affecting lesson for us than this. They teach us to abide by our spontaneous impression with good-humored inflexibility then most when the whole cry of voices is on the other side. Else, tomorrow a stranger will say with masterly good sense precisely what we have thought and felt all the time, and we shall be forced to take with shame our own opinion from another.

“There is a time in every person's education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself for better, for worse, as his portion; that though the wide universe is full of good, no kernel of nourishing corn can come to him but through his toil bestowed on that plot of ground which is given to him to till. The power which resides in him is new in nature, and none but he knows what that is which he can do, nor does he know until he has tried... This sculpture in the memory is not without preestablished harmony. The eye was placed where one ray should fall, that it might testify of that particular ray. We but half express ourselves, and are ashamed of that divine idea which each of us represents...

“Trust thyself: every heart vibrates to that iron string. Accept the place the divine providence has found for you, the society of your contemporaries, the connection of events. Great people have always done so, and confided themselves childlike to the genius of their age, betraying their perception that the absolutely trustworthy was seated at their heart, working through their hands, predominating in all their being...

“Whoso would be a human being must be a nonconformist. He who would gather immortal palms must not be hindered by the name of goodness, but must explore if it be goodness. Nothing is at last sacred but the integrity of your own mind. Absolve you to yourself, and you shall have the suffrage of the world...

“A person is to carry himself in the presence of all opposition, as if every thing were titular and ephemeral but he. I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions... I ought to go upright and vital, and speak the rude truth in all ways...

“What I must do is all that concerns me, not what people think. This rule, equally arduous in actual and in intellectual life, may serve for the whole distinction between greatness and meanness. It is the harder, because you will always find those who think they know what is your duty better than you know it. It is easy in the world to live after the world's opinion; it is easy in solitude to live after our own; but the great person is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude...

“The inquiry leads us to that source, at once the essence of genius, of virtue, and of life, which we call Spontaneity or Instinct. We denote this primary wisdom as Intuition, whilst all later teachings are tuitions. In that deep force, the last fact behind which analysis cannot go, all things find their common origin. For, the sense of being which in calm hours rises, we know not how, in the soul, is not diverse from things, from space, from light, from time, from man, but one with them, and proceeds obviously from the same source whence their life and being also proceed. We first share the life by which things exist, and afterwards see them as appearances in nature, and forget that we have shared their cause. Here is the fountain of action and of thought. Here are the lungs of that inspiration which giveth man wisdom...

“Insist on yourself; never imitate. Your own gift you can present every moment with the cumulative force of a whole life's cultivation; but of the adopted talent of another, you have only an extemporaneous, half possession... Where is the master who could have taught Shakespeare? Where is the master who could have instructed Franklin, or Washington, or Bacon, or Newton? Every great person is a unique...

Abide in the simple and noble regions of thy life, obey thy heart...”


“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma –

which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions

drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

They somehow already know what you truly want to become. Everything else is secondary.”

Steve Jobs

What’s striking about Steve’s call to follow your heart is how identical it is to Emerson’s.

On bringing liberal arts sensibilities to ‘geek’ technology

“I think our major contribution was in bringing a liberal arts point of view to the use of computers.

If you really look at the ease of use of the Macintosh, the driving motivation behind that

was to bring not only ease of use to people – so that many, many more people

could use computers for nontraditional things at that time – but it was to bring beautiful fonts

and typography to people, it was to bring graphics to people ... so that they could see

beautiful photographs, or pictures, or artwork, et cetera ... to help them communicate. ...

Our goal was to bring a liberal arts perspective and a liberal arts audience

to what had traditionally been a very geeky technology and a very geeky audience.”

Steve Jobs

On computer science as a liberal art

“From my perspective ... science and computer science is a liberal art,

it's something everyone should know how to use, at least, and harness in their life.

It's not something that should be relegated to 5 percent of the population over in the corner.

It's something that everybody should be exposed to and everyone should have mastery of to some extent,

and that's how we viewed computation and these computation devices.”

Steve Jobs

Apple, think different campaign 1997

“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward.

While some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.”

Santa Fe Way, and the website you are viewing, were created on a Mac in Santa Fe, New Mexico.

Regardless of which brand you use, if you are using a mouse or trackball or trackpad or finger

while viewing this site with a graphical user interface on a desktop, laptop, tablet, smartphone, or iPod

this was made possible by Steve Jobs who liberated IT from mainframes for personal use,

democratizing IT, so that everyone may eat the forbidden fruit from the tree of knowledge

represented by a bitten apple.

Steve Jobs – college dropout, hippie, Buddhist, founder of the most successful company in history

was also written off in the 1990’s as crazy, an idealist, a rebel, a dreamer.

He insisted on following his heart instead of the small minds who did not see what he saw.

May we all find the same courage to believe in the beauty of our dreams.

Get in shape Now, Get 6 months to pay for it. See Plans & Prices

New! Members of New Mexico GREEN Chamber of Commerce save 10% on all packages.

Not a member? Join now as an individual or business who supports progressive public policy

and save up to $719 on your own ‘Go Green from the Inside-Out’ Weight Wellness project.

Photos from top of the page: U.S. Olympic gold medal gymnast Gabrielle Douglas flies into history as the first woman of color of any nationality and the first African-American gymnast in Olympic history to become the Individual All-Around Champion. Jean, my first trainee, in a fitness contest; Jeff with Sen. & Mrs. Heflin on the Capitol steps; Jeff with Sen. Lieberman; Jeff and another dancer ham it up backstage after "The Phantom of the Opera" at Wolf Trap; and hiking with ‘Grumpy’ in Santa Fe.

In quoting Emerson I substitute ‘person’ & ‘people’ for ‘man’ & ‘men’ in the Emersonian spirit

of honoring the contemporary over the conventional.


Santa Fe Way                                          Weigh different.

Inspiring photo of U.S. Olympic gold medal gymnast Gabrielle Douglas

The future belongs to those who believe in the beauty of their dreams.

Eleanor Roosevelt

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